Rebelling is your best prescription.
RebelRx helps pharma and biotech teams build brands and launch with clarity, precision, and a customer-first mindset — without the corporate noise.
Knowing what doesn’t work is just as important as knowing what works.
Why RebelRx
A lack of true customer service — and a focus on short-term incentives — has pushed marketing toward templates, tactics, and “activity” that look good in a meeting but don’t improve the experience of patients and providers.
We rebel against that model by rebuilding customer-centric marketing from the ground up: strategy and execution aligned to what actually helps people choose a therapy, stay on it, and trust the brand over time.
Services
Brand Strategy
Positioning, messaging, and differentiation built to earn trust with providers and patients.
Launch Strategy
Pre-launch to post-launch planning with execution-ready outputs.
Go-to-Market Clarity
Segmentation, targeting, and commercial readiness that holds up in market.
Operator-Level Execution
Strategy informed by real-world constraints, incentives, and customer experience — not formulaic templates.
Selected work
A track record of launches, growth, and leadership in complex therapeutic areas.
NIKTIMVO™ (axatilimab-csfr)
Launched for cGVHD, exceeding forecast by 1.5×.
REZUROCK© (belumosudil)
Commercial launch achieving >$200M net sales in first full year.
GVHD Day & Advocacy Alliance
Launched first-ever GVHD Day and established a national advocacy alliance.
DALVANCE© (dalbavancin)
Drove 40% YoY sales growth through focused execution.
TEFLARO© (ceftaroline fosamil)
Maintained single-digit growth for the 8th year on market.
ENVARSUS XR© (tacrolimus extended-release)
Achieved 90% usage across U.S. transplant centers within 6 months.
Additional brand experience across primary and specialty therapeutic areas:
Wilson’s Disease: CLOVIQUE©
Alzheimer’s disease: NAMENDA©, NAMENDA XR©, NAMZARIC©
Asthma / Allergy: XOLAIR©
Ophthalmology: BESIVANCE©, ZIRGAN©, LOTEMAX©, ZYLET©, ALREX©
Solid organ transplant: MYFORTIC©, NEORAL©, SIMULECT©
About
Nima Moayer, PharmD, RPh is a pharmaceutical and healthcare leader with nearly 20 years of experience across senior-level brand and product marketing, advertising agency leadership, and pharmacy management.
RebelRx was built to bridge strategy and execution — bringing operator-level clarity to brands that need to perform in the real world. RebelRx believes the best commercial outcomes come from doing right by patients and providers — even when it means challenging the status quo.
Contact
If you’re launching, repositioning, or need sharper commercial clarity, start with a conversation.